TAG for Entrepreneurs and Small Business Owners

Increasing Opportunities Through Personal Growth

In order for entrepreneurs and small business owners to think effectively, take action and continuously grow, MEAPA created the proprietary Think, Act, Grow (TAG) learning solution that allows participants to develop their 21st century personal and professional skill set.  The objectives and related outcomes associated with this dynamic learning solution are illustrated in the following table.

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TAG for Entrepreneurs and Small Business Owners
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Objective Outcome
Define various dynamics and their implications associated with today’s dynamic and ever changing global digital and technical economy. Participants will better understand how to use various Web 2.0 and 3.0 applications for marketing, market research, product development and other essential components.
Teach participants the importance and value of differentiating themselves from the competition. Participants will learn how to develop their value proposition using MEAPA’s practical template that they can immediately complete and then implement.
Outline the basic format associated with strategic planning and goal setting that they can apply to their decision making process. Participants will learn how to use a practical template for strategic planning and goal setting they can then apply to forecast assumptions, marketing strategies and targeting customers.
Review a shared set of attributes found among other entrepreneurs and small business owners who found unique ways to achieve and sustain growth. Participants will learn a variety of new ways of thinking about their issues by evaluating their own personal strengths and weaknesses and creating a plan of action moving forward.

Resources

The following resources highlight the tremendous need for entrepreneurs and small business owners to dedicate themselves to developing their personal 21st century skill set:

  • Starting from Scratch: Secrets from 21 Ordinary People who made the Entrepreneurial Leap by Wes Moss.
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk.
  • Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams.
  • The Element: How Finding Your Passion Changes Everything by Ph.D., Ken Robinson and Lou Aronica.
  • Drive: The Surprising Truth about What Motivates Us by Daniel H. Pink.
  • Revolutionary Wealth: How it will be created and how it will change our lives by Alvin and Heidi Toffler.
  • 2009 Global Entrepreneurship Monitor Report by Niels Bosma and Jonathan Levine.

Applications

MEAPA's TAG for Entrepreneurs and Small Business Owners focuses on the 21st century skills that they will need to achieve and sustain growth and

  • applies to almost any market or industry
  • involves the dynamics and implications of global technology (Web 2.0 & Web 3.0)
  • helps business owners recognize role of personal development
  • empowers participants with life-long skills they can use following end of program

Content

MEAPA's TAG for Entrepreneurs and Small Business Owners will address a variety of 21st Century Skills using our Think/Act/Grow approach.

  • Think
    • Dynamics and implications of technology
    • Increasing need to differentiate
    • Changing role of customer engagement
  • Act
    • Ability to include new micro-level advertising campaigns
    • Decision making linking personal growth to professional decisions
    • Strategic planning and goal setting based on personal growth
  • Grow
    • Common attributes found among other entrepreneurs
    • Life-long learning and self-direction for personal development
    • Using personal development to further leadership skills

Please note that MEAPA continuously monitors the latest research and will adjust the curriculum accordingly. Doing so ensures that we provide the most relevant information to our clients.  For information on the latest research, please visit MEAPA's free on-line resource center.