If you and/or your organization would like to hire MEAPA to conduct a workshop based on our proven process known as Now! Start A Small Business please
contact MEAPA today. Clients have also hired us to customize the cover of one of our publications. To view samples of our customized covers please click here. A brief outline of topics in Now! Start A Small Business include the
- Assess your personal traits and habits – by evaluating how often you practice the traits and habits of
successful people you will have a better understanding how what you can rely on as you look to launch or grow your small business.
- Identify your intersection – identify the intersection of what you are good at; what you like to do and what
people have paid you to do in the past.
- Defining the need - as you look out across society what need/s do you see?
- What are others doing? – what are others doing to meet this need/s?
- What is your value proposition? – identify the one thing that will differentiate your product or service from
the others that currently exist.
- Interview people – talk to people about your product and ask them for feedback before, during and after the
launch of your small business.
- Determining start-up costs – exactly how much money do you need to launch your business as small as
- Understanding your resources – what resources in terms of people, organizations or events do you have at your
fingertips to help you launch or grow your small business?
- Defining features and benefits – create a list of features and related benefits for each one to help customers
better understand the value of your product or service.
- Complete a SWOT – by completing a Strengths, Weaknesses, Opportunities and Threats assessment you can gain a
better understanding of your competitors as well as overall marketplace.
- Build your brand – be intentional with the brand you are building with people and over time they can help
advocate it to others.
- Design a two sided business card – leverage the space of a business card and maximize your ability to
communicate by printing three reasons why people should buy from you on the back side of the card.
- Create a web site – with free resources now available there is no excuse not to have a web site for your small
- Find the time – there is always plenty of time to start a small business. It's just a matter of making it a
priority among your free time.
- Think long-term – instead of looking for riches immediately take a longer view of your small business and see
it as something you can build over the long run as you work a full-time job that brings in the money required to pay your bills.