Why Buy From You or Fund Your Organization?

To effectively launch your company or non-profit organization, you need to take the action step of answering the question: Why should someone buy from your company or fund your non-profit organization?

For this action step, consider writing down the answer to this question.  Once you have a draft answer, discuss it with family and friends to get their response.  Revise your answer based on their feedback before talking to strangers about your venture.