Customize Marketing Messages

Customizing marketing messages for targeted audiences is an critical step to consider as a small business owner trying to compete more effectively in today's ever changing world.

For this action step, consider identifying your top five or ten types of customers.  Decide how you want to identify them and then rank order them based on whatever you deem most important.  Once you have created a profile of what your top customers look like, you can consider other action steps to communicated with them more effectively.