The Usual Way of doing things permeates almost any business, school or organization across most industries around the world.  People of all ages, backgrounds, positions and industries use The Usual Way to address a business challenge, get a job, excel in school, start a business, or advance up the corporate ladder. 

The Usual Way is supported by a multitude of resources that include web sites, books, videos, podcasts, blogs, articles and training workshops.

The Usual Way also has many supporters and experts that are often absolutely certain of its application, execution and outcome. 

Generally speaking three different types of The Usual Way exist:

• The Usual Way that society thinks about a specific issue.
• The Usual Way a business, school or organization addresses a topic.
• Best Practices, also known as The Usual Way others solved an issue.

During the last decade, however, the world has changed and The Usual Way no longer provides the support or motivation people need. 

As Thomas Friedman summarized in an August 13, 2011 New York Times editorial: "Thanks to cloud computing, robotics, 3G wireless connectivity, Skype, Facebook, Google, LinkedIn, Twitter, the iPad, and cheap Internet-enabled smartphones, the world has gone from connected to hyper-connected.  This is the single most important trend in the world today and why to get into the middle class now, you have to study harder, work smarter and adapt quicker than ever before."

As a result of this global hyper-connectedness author Geoff Colvin wrote in Talent is Overrated that "individuals are under unprecedented pressure to develop their own abilities more highly than ever before, quote apart anything their employers may or may not do to develop them." 

Individuals across all backgrounds, levels and industries need to think differently about how they develop their personal traits and professional skills in order to succeed in today's ever changing and dynamic global economy.  Youngme Moon noted this need to think differently in her book Different: Escaping the Competitive Heard and wrote "What business people need today is a fresh set of insights, not a fresh set of instructions."

To help individuals of all backgrounds, levels and industries develop the required personal traits and professional skills required of today's hyper-competitive global marketplace, we launched MEAPA LLC in 2005. MEAPA is derived from our initials - Michael Edmondson (ME) and Peter Abramo (PA).  Unlike other professional development strategies, The MEAPA Way is applicable for anyone involved in today's global workforce. 

Regardless of age, background, location or industry, The MEAPA Way is an innovative curriculum with a track record of helping people from high school students to senior executives think more effectively, take action and achieve the personal and professional growth required in today's hyper-competitive global economy.